Ace Hood - Hustle Hard

Use of camera
In the video there are many camera shots of the members and the environment in the video, the medium close ups shows us what the member are doing and what s going on around the artist, this creates an atmosphere that involves the audience. There a panning shot at the start of the video, the panning shot at the start of the video was used to show the type if location and the living condition. The idea of the panning shot connotes with the music title 'hustle hard'. The camera tends to move side to side for couple of seconds in the video then it switches to a scene of the artist rapping at you. This also creates the idea of involving the audience and creates a bond with the audience. The idea of the side to side view make the audience feel like they are in the video

Mise En Scene
The location used for the video is very urban, the location also has the features of a modern ‘ghetto'. The location chosen expresses what the music lyrics are about.
The video has 3 different climates/weather and during every climate there are different type of clothing warn.
Summer: the clothing warn in summer were vest top and shorts.
Rain: the clothing warn in the rain were raincoats and rain jackets, also hoods and equipment such as umbrella were used.
Snow: the clothing warn in the snow were woolen hats and big baggy jackets and gloves.
The equipment and resources used in the video were; speaker, cars, bicycle. Stereo.
All these equipment’s shows the life of people that lives in the ghetto.

Narrative
The story line of this video is ace hood going from poor to rich, he has done this by hustle on streets. The video also tells and illustrates to us the audience how a ghetto life is and the living conditions are.