Production Treatment

The Music Video

The song that we have chosen to use for our music video is J Cole – Dollar and a Dream III. We have choice this song because we believe that we can create a video worthy of the song since the song doesn’t have an original video to it, we think that we use different aspects of society in Manchester to make it seem professional but also to have fun with it.

Duration

The duration of the music video will be 4 minutes. The length of the actual song is about 4 minutes and 43 seconds. We will use different images and shots to allow the song to finish at exactly 4 minutes and 43 seconds.

Audience

The target audience of our music video will be aimed at everybody but especially teenagers who listen to this genre of music. I think that teenagers would be an ideal target audience because this is type of music they listen to but also since were teenagers it is easy for us to relate more and give ideas which people our age group will enjoy. The video is not a very energetic video but its context is very deep due to the rhymes of the artist because we will show some aspects of society and creative thinking.

Resume

The narrative of the video will be about a guy who is walking on a road (which is basically a journey through life in his image) through his journey (walk) theirs a poor man on the side of the road but also on the other side of the road there is a normal man who has enough to get by this shows the difference between classes. We will try to relate the video with song as much as we can, because if we combine the two it could be a brilliant video and we also think if we achieve that the audience will enjoy the video.

Suggested Elements

The costumes that the main character will be wearing is the typical rap artist clothing, we will try to keep the clothing colour dark because black somehow represents something evil, depressing or even death this will show the difference between the main character and the people around him.

The key locations will be on the streets because of the surroundings that go with them

Recording Days

Were sure it will take us about 2-3 weeks to complete the video, in that time will make as much footage as we can so that we can pick the best bits and put it together to create a master piece.