Tuesday, 4 October 2011

Official "On To The Next One" Video! Jay-Z | Swizz Beatz


Use of Camera
In the video there are many Medium close ups of the members in the video,the medium close ups shows us what the member are doing this creates an atmosphere that involves the audience. The camera tends to be still for couple of seconds in the video then it switches to Linka scene of the artist coming at you.this also creates the idea of involving the audience. The aspect of the camera uses the idea and effect of black and white. The shot are the extreme close up and this can be seen when the artist is looking into the camera and a medium shot is also use to show the audience when the members are dancing or when they are moving. Another effective use of the camera is when the artist is rapping and the lights in the background are blurred.In my opinion i think this is effective because it shows the artist are in your face and this creates a bond with the audience.

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