Official "On To The Next One" Video! Jay-Z | Swizz Beatz

Narrative
This musci video is a by jayz and swizz beatz. The story line behind the track 'on to the next one' is jayz and swizz beatz going from the next generation to a BIGGER generation.

use of Camera

In the video there are many Medium close ups of the members in the video,the mediun close ups shows us what the member are doingthis creates an athmostphere that involves the audience. The camera tends to be still for couple of seconds in the video then it switches to a scene of the artist comming at you.this also creates the idea of involving the audience. The aspect of the camera uses the idea andeffect of black and white. The shot are the extreme close up and this can be seen when the artist is looking into the camera and a medium shot is also use to show the audience when the members are dancing or when they are moving.


Another effective use of the camera is when the artist is rapping and the lights in the background are blured.In my opinion i think this is effective because it shows the artist are in your face andthis creates a bond with the audience.


Mise En Scene

the clothing in this video are very urban.The artist are wearing visible features such as hats,leather jackets,customize clothing all these features connotates with the chorus of the music and the tittle of the musis "on to the next one"
The wasnt any location used for this video,but there was an effect of 'green screen',this shows what the song is about and expresses how the song is suppose to make you feel,this also involves the audience and demostrates the title of the song. The performance in the video is limited, but it is very catchy and shows the emotions about the song e.g 'happy and excited'.


(Swizz Beats -Chorus)
I got a million ways to get it
Choose one (choose one)
Hey, bring it back (bring it back)
Now double your money and make a stack
I’m on to the next one
On to the next one
On to the next one
On to the next one
On to the next one
On to the next one
On to the next one
Hold up, freeze
Somebody bring me back some money please,

(Jay-Z)
Hov on that new shit n-ggas like how come
N-ggas want my old sh-t, buy my old album
N-ggas stuck on stupid, I gotta keep it moving
N-ggas make the same sh-t, me I make the blueprint
Came in Range, hopped out the Lexus
every year since i’ve bin on that next sh-t
traded in the gold for the platinum rolex’s
Now a n-gga wrist match the status of my records
Used to rock a throwback, ballin on the corner
Now I rock a teller suit looking like a owner
No im not a Jonus brother I’m a grown up
No I’m not a virgin I use my cahonas
I move forward the only direction
cant be scared to fail Search and perfection
Gotta keep it fresh even when we sexing
but don’t be mad at him when he’s on to the next one
Freeze

when you read the lyrics and watch the video, you nottice that the lyrics tells us a story and the video preforms it.we nottice that theres a strong relation between the lyrics and the video.